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HEROSAN Partner Communications Guide
This Communications Guide serves as a tool to help HEROSAN partners communicate effectively and professionally with end customers on social media. Here you will find guidance on addressing the target audience, tone of voice, relevant topics, hashtags, imagery, interacting with followers and much more.
Target audience
Our target audience includes women, men and diverse people who are interested in sustainable, natural and high-quality products for their health and that of their pets. It is important to understand the different needs and wishes of the target audience and to address them accordingly.
Tone of voice
When communicating on social media, it is important to maintain a consistent tone. The tone of voice should take into account the following aspects:
- Friendly and welcoming
- Professional and knowledgeable
- Sustainable and environmentally conscious
- Transparent and trustworthy
In the formality of your language, we recommend remaining congruent with their everyday client communications. If you address your customers formally, do so on social media as well. If you are personal with your customers, feel free to address them on social media with “”You””, “”Hello!””, “””Dear””, etc.
Imagery
Use appealing and authentic images to visually support your posts:
- Pictures of happy clients and pets
- Our official product images (Available for free to download at herosan.eu)
- Pictures from your everyday working life
- Environmentally friendly and sustainable aspects of our products
Presentation of HEROSAN products
Use the new product images to create posts that inspire your customers and make them curious. Link directly to the product with HEROSAN partner links to make shopping as easy as possible for your customers. Write a short but meaningful description that highlights the benefits of the product and shares your personal experience with the product.
Use the new product images to create an aesthetically pleasing Instagram gallery. Use hashtags to make your posts discoverable and make sure your description conveys the benefits and advantages of the product in an inspiring way. As Instagram does not allow for any links in the descriptions, we recommend HEROSAN partner link as a URL in your profile.
Share short but concise posts that draw attention to our products and your experiences with them. Use hashtags to make your tweets findable and link to the product with your HEROSAN partner link to make shopping as easy as possible for your customers.
Use LinkedIn to make your business contacts aware of our products. Write a short but informative description highlighting the benefits of the product and use your HEROSAN partner link to link directly to the product. Use our official logos and hashtags to identify your posts.
In general, when HEROSAN partners present our products on social media, they should make sure that they highlight the benefits and advantages of the product and share a personal experience.
You are welcome to reuse end customer-related texts from the HEROSAN Online Shop or the brochures.
Use our new product images, logos and partner links to create a consistent brand and make shopping as easy as possible for your customers.
General
Hashtags
Hashtags help to increase the visibility of your posts. Use relevant hashtags to make your posts more discoverable.
We recommend the following ones:
#HEROSAN
#HEROSANPartner
#entoVITAL
#TAMACAN
#FLINOA
#tiergesundheit
#nachhaltigkeit
#insektenprotein
#hypoallergen
#naturprodukte
#bioprodukte
#madeinaustria
Subject areas
The following subjects are suitable for communication on social media:
- Information about HEROSAN products and brands (HEROSAN, entoVITAL, TAMACAN, FLINOA)
- Advantages of HEROSAN products for animal and human health
- Testimonials from customers and experts
- Sustainability and environmental protection in relation to our products
- Recent studies and research findings
- Introducing HEROSAN partners and their expertise
Content ideas for HEROSAN partners
- Share your personal experiences with HEROSAN products and explain why you are impressed by them.
- Present case studies and success stories of customers who have benefited from HEROSAN products.
- Keep your followers informed about current events, webinars and training courses about HEROSAN and the industry.
- Show them HEROSAN, entoVITAL, TAMACAN and FLINOA and explain their areas of application and advantages.
- Give tips and advice on how to best use HEROSAN products for different needs.
- Share interesting articles, studies and research results that support the effectiveness and quality of HEROSAN products.
- Publish interviews or guest posts from experts in animal and human health to provide your followers with valuable information and new perspectives.
Interaction with followers
Open and mutually respectful interaction with social media followers is essential:
- Always treat followers with kindness and respect
- Respond quickly and helpfully to questions and comments
- If necessary, involve other HEROSAN partners or experts in discussions
- Share and celebrate your clients’ successes, experiences and testimonials
Frequency of publication
The frequency of publication should vary depending on the platform:
- At least 3-5 posts per week on main platforms (Facebook, Instagram, Twitter)
- Additional contributions may be published for special campaigns or events
- LinkedIn and other platforms can be used according to need and target group
Platform-specific tips
- Use Facebook groups to share with other animal and human health experts and reach potential clients
- Use Facebook Stories to give a behind-the-scenes look and show your personality
- Share helpful articles and videos to highlight your expertise
- Use Instagram Stories to give a behind-the-scenes look and show your personality
- Publish appealing and high quality images and videos
- Use Instagram highlights to emphasise important information and success stories
- Use Twitter to share the latest news and research results
- Network with other experts to increase your credibility
- Respond to current issues and discussions around animal and human health
- Share professional articles and studies to showcase your knowledge and expertise
- Network with other HEROSAN partners and industry experts
Performance review
For your greatest success, we recommend regularly reviewing your social media activities and adjusting your strategy accordingly:
- Monitor likes, comments, shares and follower growth
- Analyse which content is particularly well received and which is less successful
- Adapt your strategy based on your findings to be successful on social media in the long run
Use these tips and guidelines to increase your reach, build customer loyalty and attract new customers to HEROSAN products. Through consistent and engaging communication on social media, you as a HEROSAN partner will successfully reach your target group and promote the growth of your business. Stay up to date with the latest developments and trends in your industry so you can always offer your customers the best products and services. Cooperation and open exchange with other HEROSAN partners are also important components of a successful social media strategy.
Connect with other HEROSAN partners to learn from each other, share experiences and develop strategies together. By supporting each other and sharing know-how, you can grow together and increase your success.
Closing thoughts
A successful social media presence for HEROSAN partners is based on a combination of informative, engaging and authentic content. Take advantage of the opportunities offered by the various platforms to build a strong and loyal community interested in HEROSAN products and your services. Remember to continuously work on your strategy and adapt to new trends and developments. This way, as a HEROSAN partner, you will successfully reach your target group and expand your business in the long term.
Download guide
The guide is also available in PDF format. This means that it can be conveniently read in the PDF programme of your choice, on devices of your choice or also printed out.
Download now for free!
Do you have questions about the Communications Guide?
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